Description:
Walt Disney Studios partnered with Vans for a line of branded footwear celebrating THE NIGHTMARE BEFORE CHRISTMAS.
The branded collection included 10 unique designs that were patterned on 6 different shoes. The collection expanded beyond footwear to include hoodies, sweatshirts, T-shirts, hats, backpacks, socks and other apparel.
The line of branded apparel launched in time for the Halloween season on October 4, 2019.
Partnership Opportunity:
The Nightmare Before Christmas/Home Entertainment
Company:
Partner/Category:
Vans /Sporting Goods
Timing:
October 4th Quarter 2019
Target:
Male
Female
Tweens
Teens
Adults
Female
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
In-Store / Retail
Branded Content
Collectible
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-10-11
Companies Involved
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