In celebration of the release of THE NUT JOB 2: NUTTY BY NATURE in theaters, Blue Diamond Almonds created a partnership campaign that included a tagged television spot, print ads, an FSI and in-store presence. The program offered consumers the chance to receive a free movie ticket to see the film in theaters with the purchase of two Blue Diamond Almonds products in one transaction. Blue Diamond Almonds also supported the premiere and was featured on the red carpet at the event.