Frozen yogurt franchise Menchie’s Frozen Yogurt teamed up with Open Road Films to celebrate the theatrical release of THE NUT JOB 2: NUTTY BY NATURE. Menchie's introduced themed cups and invited consumers to “go nuts” with their mix-ins and a limited edition cup. Menchie’s supported the film release with in-store signage, digital and social media support and a meet and greet with the film character Surly the squirrel at a select Menchie’s location.