Partnership:

THE OLYMPICS and NBC

Description:
THE OLYMPICS and NBC teamed up to promote THE OLYMPIC broadcast on NBC with the NBC Olympics Primetime Challenge. The challenge consisted of fifty one individual nightly sweepstakes during each primetime broadcast of THE OLYMPICS and three grand prize sweepstakes conducted at the end of THE OLYMPICS. To enter a nightly sweepstakes viewers submitted an online entry form at www.nbcolympics.com and participated in the Primetime Challenge (a series of trivia questions in the form of an online game). All viewers who entered and participated in the nightly sweepstakes were entered to become the grand prize winner and collected entry forms for each nightly challenge they completed. The contests lasted the duration of THE OLYMPIC game broadcast in August 2008.
Partnership Opportunity:
THE OLYMPICS/Sports
Partner/Category:
NBC /Television
Timing:
August 3rd Quarter 2008
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-10-23
Companies Involved
Tuck

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