Partnership:

THE OLYMPICS and Visa

Description:
THE OLYMPICS and Visa teamed up to promote THE OLYMPIC games in China with a contest. To enter contestants purchased tickets on Etihad Airlines. Once contestants purchased the tickets, they were entered into a drawing to win VIP tickets. One grand prize winner received a luxurious four-day stay in Beijing during the Olympic Games, tickets to the Games, return business class tickets on Etihad Airways, five star luxury accommodation at the Westin Beijing and guided tours of China's ancient capital city. The Beijing Olympics VIP package also included access to the exclusive sponsor hospitality program, Team Visa athletic appearances, Visa Olympic themed gifts, and Visa Olympic pre-paid cards. The contest ended June 15, 2008.
Partnership Opportunity:
THE OLYMPICS/Sports
Partner/Category:
Visa /Financial & Insurance
Timing:
June 2nd Quarter 2008
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-10-13
Companies Involved
Tuck

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