20th CENTURY FOX and UNICEF partnered in “TRICK-OR-TREAT for UNICEF” for the theatrical release of THE PEANUTS MOVIE. UNICEF’s TRICK-OR-TREAT ads featured images of Charlie Brown and the crew dressed up for Halloween. The TV Spot showed UNICEF and the PEANUTS gang and encouraged fans to go out and help others for Halloween.
Teachers and group leaders could enter the “2015 School Challenge” for a chance to win $500 worth of Scholastic books for their classroom. To enter:
1) Teachers ordered boxes for door-to-door trick-or-treating to raise money.
2) Classrooms sent donations to the U.S. Fund for UNICEF.
3) Students answered the following short essay (200-500 word) question: “How do you encourage global citizenship in your class or community? Why is it important to you?”
All essays and donations could be submitted up until December 1, 2015.