Description:
Warner Brothers and Frito-Lay partnered to promote the theatrical release of THE POLAR EXPRESS. Consumers could enter online at www.fritolay.com for a chance to win free movie tickets for a year. Other prizes included free movie tickets to see THE POLAR EXPRESS. The sweepstakes ran from November 1, 2004 through December 25, 2004 and was open to consumers age 13 and up.
Partnership Opportunity:
THE POLAR EXPRESS/Theatrical
Company:
Partner/Category:
Frito-Lay /CPG
Timing:
November 4th Quarter 2004
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-03-25
Companies Involved
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