Partnership:

THE POLAR EXPRESS and Pepsi

Description:

Warner Bros. Pictures teamed up with Pepsi to launch the All Aboard For Your Chance to Win $5,000 online sweepstakes for THE POLAR EXPRESS, in theaters Nov. 10. Also, the Pepsi POLAR EXPRESS Multi-Pack Game gave consumers the chance of winning instant cash and a grand prize of $10,000 when purchasing 12-packs and 24-packs of 12 oz. cans of Pepsi products such as Pepsi, Diet Pepsi, Caffeine Free Diet Pepsi, Mountain Dew, Diet Mountain Dew and Sierra Mist.

Partnership Opportunity:
THE POLAR EXPRESS/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Pepsi /CPG
Timing:
November 4th Quarter 2004
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-15
Companies Involved
Tuck

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