Description:
Warner Home Video and SBC partenered to promote the home video release of THE POLAR EXPRESS. SBC promoted their "Get on board the SBC Savings Express" alongside the release of the home video. Consumers had a chance to avail the discounted price of $27.68 a month for both DSL service and voice services.
Partnership Opportunity:
THE POLAR EXPRESS/Home Entertainment
Partner/Category:
SBC /Communications
Timing:
4th Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-08-28
Companies Involved
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