Partnership:

THE POLAR EXPRESS and The Quaker Oats Company

Description:
Warner Home Video and The Quaker Oats Company partnered to promote the home entertainment release of THE POLAR EXPRESS. Advertised on specially marked packages of Cap'n Crunch cereal was an offer to receive $3.00 by mail with the purchase of THE POLAR EXPRESS on DVD. To take advantage of the mail-in offer, consumers sent in a completed Offer Certificate printed on the side of the box, and the original proofs-of-purchases of the DVD and Cap'n Crunch cereal. The offer began November 15, 2005 and ended April 15, 2006.
Partnership Opportunity:
THE POLAR EXPRESS/Home Entertainment
Partner/Category:
The Quaker Oats Company /CPG
Timing:
November 4th Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-01-05
Companies Involved
Tuck

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