Paramount Pictures and St. Ives Brand Products partnered to promote the release of THE PRINCE & ME. The "Make Your Dreams Come True" sweepstakes invited consumers to enter a chance to win a magical, fairy-tale weekend for two in New York City. The winner also received limo service to and from a New York City airport, hotel accomodations for 3 nights, skin care products from St. Ives, a $500 shopping spree with a merchandising editor, an autographed THE PRINCE & ME movie poster, spa services for two, and dinner for two at two of New York City`s most popular restaurants (up to $250). To enter, the participants visited www.stivesdreams.com. The contest ran March 3-March 31, 2004.