Walt Disney Studios partnered with the New Orleans Tourism Marketing Corporation for the "Follow Her Magic Sweepstakes," a sweepstakes in promotion of THE PRINCESS AND THE FROG.  The contest began on 6/1/2015 and ended 8/23/2015.  Entrants entered their information on the Followhermagic.com "Sweepstakes Page."  There was one grand prize awarded and 25 first prizes.  The grand prize consisted of a round trip for four to New Orleans including hotel, airfare, and ground transportation.