Description:
Live Nation Entertainment teamed up with Ford Motor Co. for the reality television series, THE RIDER CHALLENGE. The series held an interactive component for viewers, with fans able to win a VIP concert package to an event of their choice by answering the question "What's On Your Rider?" via Instagram. THE RIDER CHALLENGE launched September 30, 2013. http://variety.com/2013/digital/news/live-nation-launches-first-web-series-the-rider-challenge-with-ford-1200613418/
Partnership Opportunity:
THE RIDER CHALLENGE/Television
Company:
Live Nation
Partner/Category:
Ford /Automotive
Timing:
September 4th Quarter 2013
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
Companies Involved
Live Nation
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