Description:
Pepsi teams with Walt Disney Pictures` The Santa Claus 2 for a holiday effort Nov. 18 through Dec. 27. All signature Pepsi brands-minus Blue-in 12- and 24- packs will include $10 in-pack offers for Hasbro toys; Lays, Ruffles, and Wavy Lays bags will carry $3 coupons from the Pawtucket, RI-based toy maker. Packages and two-and three-liter bottles will highlight "toy bucks" and holiday graphics, repectively.
Partnership Opportunity:
THE SANTA CLAUS 2/Theatrical
Company:
Partner/Category:
Pepsi /CPG
Timing:
4th Quarter 2002
Target:
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2003-10-17
Companies Involved
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