Partnership:

THE SECRET LIFE OF WALTER MITTY and Comcast Media

Description:
20th Century Fox and Comcast Media partnered for the theatrical release of THE SECRET LIFE OF WALTER MITTY. They brought Xfinity TV digital customers exclusive looks from THE SECRET LIFE OF WALTER MITTY on Xfinity on Demand, online at Xfinity.com/TV and on mobile devices via the Xfinity TV Go app. Customers were given access to a unique clip from the movie and three behind-the-scenes featurettes with the cast and filmmakers. These featurettes include the "Walter Mitty Dream Project" where Ben Stiller talked about how the movie went from page to screen, the "Walter Mitty Dream Team", where Ben Stiller and Kristen Wiig talked about what it was like to work together making the film, and "Dream Location" which is a piece that took viewers around the world to the locations shot in the film. THE SECRET LIFE OF WALTER MITTY released in theaters December 25, 2013. http://corporate.comcast.com/comcast-voices/xfinity-tv-gets-exclusive-look-at-the-secret-life-of-walter-mitty
Partnership Opportunity:
THE SECRET LIFE OF WALTER MITTY/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Comcast Media /Publishing
Timing:
December 4th Quarter 2013
Target:
Male
Female
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-09-30
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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