Partnership:

The Shoe Surgeon and Celsius

Description:

The Shoe Surgeon, an innovator and creative that specializes in sneaker customization, sneaker design, and shoemaking, teamed up with Celsius Energy Drink to create a pair of custom Nike dunks featuring Celsius branding.

The shoes featured a UV activated swoosh that transitioned from white to blue or purple when you step out into the sun, the upper is built with premium blue mesh and metallic silver wings that mirror the Arctic Vibe can. Emulating the cool Arctic Vibe, the design was finished with a transparent ice sole. 

Fans had the chance to enter to win a pair of the custom shoes. 

Partnership Opportunity:
The Shoe Surgeon/Retail
Partner/Category:
Celsius /Beverages
Timing:
August 2022
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Branded Content
Collectible
Premiums / Giveaways
Media Elements:
Mobile
Online
Product Giveaways
Social Media
Created On:
2022-09-07
Last Modified on:
2022-09-12
Companies Involved
Tuck

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