Partnership:

The Shoe Surgeon and Hershey's Reese's

Description:

Dominic Ciambrone, AKA The Shoe Surgeon, released a Reese's Peanut Butter Cup collaboration.

This sneaker featured premium "peanut butter" suede, with smooth brown nubuck, and textured orange mesh making the upper. The sole mimics the treat's scalloped edges alongside a removable pocket for on-the-go snack storage.

To enter to win a pair of the TSS x Reese's Original Sneakers customers had to head to a local 7-Eleven or Speedway LLC through 9/6/2022 to buy and scan a Reese’s and earn 2x the points for a chance at winning a pair! 

Partnership Opportunity:
The Shoe Surgeon/Fashion
Partner/Category:
Hershey's Reese's /CPG
Timing:
September 3rd Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Contest / Sweepstakes
On Pack
Media Elements:
Mobile
Online
Social Media
Created On:
2022-09-12
Last Modified on:
2022-09-15
Companies Involved
KEKE S
KEKE S VP, Partnership Marketing Flywheel
Nicholas F
Nicholas F Marketing Coordinator
Tuck

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