20th Century Fox Consumer Products partnered with Tic Tac to launch Tic Tac Simpsons. The special edition Tic Tac Simpsons featured three iconic characters from the television series: Homer, Marge and Bart. Thanks to the "Print on Pills" technology, each pill was printed with the three most iconic expressions from the legendary characters. The pack design recalled The Simpsons faces, adapted to different Tic Tac formats, making them unique and collectible. The promotion launched in 27 countries with 9 fun prints and 3 unique flavors. The launch of this special edition was accompanied by a custom TV commercial and amplified through an entertaining digital campaign.