Description:
2 th Century Fox Consumer Products partnered with Wonderful Pistachios for the television show THE SIMPSONS. Wonderful Pistachios focused their marketing campaign on THE SIMPSONS because of their "do it family-style" characteristics. The Get Crackin?commercials focused on the dysfunctional family with Bart shooting pistachios at Homer with his slingshot.
Partnership Opportunity:
THE SIMPSONS/Television
Partner/Category:
Wonderful Pistachios /CPG
Timing:
October 4th Quarter 2012
Target:
Male
Female
Teens
Family
Adults
Female
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-11-06
Companies Involved
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