Warner Bros. Pictures, MovieCityNews.com, and Earnest AM I teamed up to promote the theatrical release of THE SISTERHOOD OF THE TRAVELING PANTS 2. Contestants eighteen or older could enter a contest by going to www.moviecitynews.com , clicking on the contest link, and filling out their contact information. One grand prize winner received a pair of Earnest AM I jeans from Earnest Sewn, a digital photo cube, a BeDazzler stud-setting tool, plus a Sisterhood Prize Pack with movie merchandise and the SISTERHOOD OF THE TRAVELING PANTS 2 soundtrack. Four Second Prize winners also received a Sisterhood Prize Pack with movie merchandise and soundtracks. The promotion ran from 7/25/08-8/9/08.