Partnership:

THE SISTERHOOD OF THE TRAVELING PANTS 2 and G by Guess

Description:
Warner Bros. Pictures, Cotton, and G by Guess joined forces to promote the theatrical release of THE SISTERHOOD OF THE TRAVELING PANTS 2. G by Guess formed the “Where Will Your Jeans Travel To?” promotion to help spotlight Cotton’s “From Blue to Green” denim drive, where recycled denim jeans were used to make insulation for “Habitat for Humanity” homes. Anyone could drop off their old denim jeans at a G by Guess retail store, and then receive a $10 coupon towards a new pair from G by Guess. The promotion ran from 7/24/08-8/19/08.
Partnership Opportunity:
THE SISTERHOOD OF THE TRAVELING PANTS 2/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
G by Guess /Fashion
Timing:
August 3rd Quarter 2008
Target:
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-08-06
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.