Warner Bros. Pictures, Cotton, and G by Guess joined forces to promote the theatrical release of THE SISTERHOOD OF THE TRAVELING PANTS 2. G by Guess formed the “Where Will Your Jeans Travel To?” promotion to help spotlight Cotton’s “From Blue to Green” denim drive, where recycled denim jeans were used to make insulation for “Habitat for Humanity” homes. Anyone could drop off their old denim jeans at a G by Guess retail store, and then receive a $10 coupon towards a new pair from G by Guess. The promotion ran from 7/24/08-8/19/08.