Description:
Warner Bros. Pictures and Procter & Gamble partnered to promote the theatrical release of THE SISTERHOOD OF THE TRAVELING PANTS. Herbal Essences Shampoos and Conditioners were featured in the movie. In addition, an FSI invited consumers to watch the movie. The FSI also included a coupon for $3.00 off any 2 Herbal Essences products. The coupon expired May 31, 2005.
Partnership Opportunity:
THE SISTERHOOD OF THE TRAVELING PANTS/Theatrical
Company:
Partner/Category:
Procter & Gamble /Health & Beauty
Timing:
May 2nd Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-11-14
Companies Involved
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