Sony Pictures partnered with Gourmet Trading Company and created a Smurfberries promotion for Sony`s highly anticipated movie, THE SMURFS 2. Featured on Gourmet Trading Company`s blueberry boxes from June 15th to Augst 31st, were collectible characters from THE SMURFS 2 like Smurfette, Vexi, Papa Smurf, etc. From June 15th to September 30th, customers could enter into the Gourmet Trading Company`s THE SMURFS 2 Sweepstakes. Participants could win a trip to Hollywood and Smurfberry farms (Gourmet Trading Compnay`s blueberry farm) for a group of four. No purchase was necessary. THE SMURFS 2 was released on July 31st, 2013.