Partnership:

THE SMURFS 2 and Haribo

Description:

Sony Pictures Entertainment partnered with Haribo to create The Smurf Gummi Candy for the summer movie, THE SMURFS 2. The gummies were shaped like the characters from the movie like Smurfette, Papa Smurf, Brainy Smurf, etc. The Smurfs Gummi Candy was sold at Five Below stores. THE SMURFS 2 was released in theaters on July 31st, 2013.

Partnership Opportunity:
THE SMURFS 2/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Haribo /CPG
Timing:
July 3rd Quarter 2013
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-05
Companies Involved
Sony Pictures Entertainment
Tuck

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