Partnership:

THE SMURFS 2 and Menchie's

Description:

This summer, the mischievous Smurfs returned in THE SMURFS 2. To promote this film, Sony Pictures Entertainment partnered with Menchie's Frozen Yogurt to launch a campaign known as, Smenchie's. In Menchie's stores, customers were able to purchase exclusive, limited-edition "Smenchie's" flavor called, Smurfberry. In addition to this special flavor, there were special toppings like chocolate Smurfettes, Smurfberry gummies, and Smurfy sprinkles. With these Smurf themed yogurt, customers were able to purchase mushroom-capped reusable cups as long as supplies lasted. The hilarious, smurf-tastic Smurfs returned to the big screen on July 31st, 2013.

Partnership Opportunity:
THE SMURFS 2/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Menchie's /CPG
Timing:
July 3rd Quarter 2013
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Branded Content
On Pack
POP Display / End Cap / Shelf-Talker
Media Elements:
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-04-26
Companies Involved
Sony Pictures Entertainment
Tuck

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