Partnership:

THE SMURFS 2 and Pregel

Description:
This summer, the Smurfs returned to the big screen in THE SMURFS 2. To promote their highly anticipated movie, Sony Pictures partnered with Pregel and created a special yogurt gelato flavor called PinoPinguino White. This flavor was inspired by the Smurfs and was advertised using the characters from the movie like, Patrick Winslow, Smurfette, and Papa Smurf. THE SMURFS 2 was released in theaters on July 31st, 2013.
Partnership Opportunity:
THE SMURFS 2/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Pregel /CPG
Timing:
July 3rd Quarter 2013
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-04-26
Companies Involved
Sony Pictures Entertainment
Sony Pictures Entertainment
Tuck

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