Partnership:

THE SMURFS and Dylan's Candy Bar

Description:

Sony Pictures Entertainment and Dylan`s Candy Bar teamed up to promote the theatrical release of THE SMURFS. For this partnership, which ran during Q-2 2011, Dylan`s Candy Bar carried exclusive SMURF-themed candies. In addition, they offered edible blue body paint, SMURF activities, tasty Dylan`s Candy Bar chocolate bars in flavors like Clumsy Caramel, Smurfette Smurfberry, and Brainy Blue.

Partnership Opportunity:
THE SMURFS/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Dylan's Candy Bar /Retail
Timing:
June 2nd Quarter 2011
Target:
Male
Female
Preschool
Kids (6-11)
Teens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-18
Companies Involved
Sony Pictures Entertainment
Tuck

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