Description:
Sony Pictures Entertainment teamed up with Foot Locker Kids to promote the theatrical release of THE SMURFS. From mid-July to mid-August 2011, participants entered the Smurf It Up in NYC Sweepstakes by filling out an online form. A grand prize winner was randomly selected to receive a 3-night trip for 4 to New York City.
Partnership Opportunity:
THE SMURFS/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Foot Locker /Retail
Timing:
July 3rd Quarter 2011
Target:
Male
Female
Preschool
Kids (6-11)
Teens
Female
Preschool
Kids (6-11)
Teens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2017-03-27
Companies Involved
Sony Pictures Entertainment
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