Partnership:

THE SMURFS and Gourmet Trading Company

Description:
Sony Pictures Entertainment and Gourmet Trading Company teamed up to promote the theatrical release of THE SMURFS: 3D. In anticipation of the release of the film, Gourmet Trading Company added the iconic characters of THE SMURFS to their blueberry packaging. Labels featuring THE SMURFS also included a code for a gift-with-purchase offer. Customers also entered their codes on a custom website for a chance to receive either a free $5 movie ticket upgrade to see ?he Smurfs?or a Smurfs virtual skin for their computer.
Partnership Opportunity:
THE SMURFS/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Gourmet Trading Company /CPG
Timing:
June 2nd Quarter 2011
Target:
Male
Female
Teens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-18
Companies Involved
Sony Pictures Entertainment
Tuck

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