Description:
Sony Pictures Entertainment teamed up Post Cereal to promote the theatrical release THE SMURFS. Post Cereal offered limited edition SMURFS-inspired blue cereal in boxes branded with both retro-style and movie-style SMURFS.
Partnership Opportunity:
THE SMURFS/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Post /CPG
Timing:
July 3rd Quarter 2011
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Female
Preschool
Kids (6-11)
Tweens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-18
Companies Involved
Sony Pictures Entertainment
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