Partnership:

Bravo and General Mills

Description:
Film Independent and General Mills teamed up to promote THE SPIRIT AWARDS with the Indie Film Junkie Sweepstakes. Contestants entered online at http://generalmills.eprize.net/independentfilm/index.tbapp, by mail or by text messaging the word INDIEFILM to 30241. There was one Grand Prize winner who was randomly selected and received a 2-night trip for two to the Film Independent SPIRIT AWARDS. There was an Instant Win game every hour with 1,128 Instant Win game winners throughout the sweepstakes. 100 First Prize winners received an AIPTEK 2.4" Blue Camcorder. 250 Second Prize winners received a one-year membership to Film Indepedent. 778 Third Prize winners received a digital code redeemable for a movie download at Amazon.com. The sweepstakes lasted from September 22 through November 7, 2008.
Partnership Opportunity:
/Television
Company:
Bravo
Partner/Category:
General Mills /CPG
Timing:
November 4th Quarter 2008
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-11-07
Companies Involved
Bravo
Tuck

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