Partnership:

THE SPONGEBOB MOVIE: SPONGE OUT OF WATER and Toyota

Description:

Nickelodeon together with Toyota have partnered to create a new 3-D concept car based on Paramount Pictures and Nickelodeon Movies’ upcoming film, THE SPONGEBOB MOVIE: SPONGE OUT OF WATER.

The SpongeBob Movie 2015 Toyota Sienna features a custom three-dimensional SpongeBob SquarePants exterior, complete with the character’s Superhero Incredibubble mask that blows real bubbles at the top of the car. The interior features seating inspired by each of SpongeBob’s Bikini Bottom pals, along with a wood-grain dashboard, a custom Captain’s steering wheel, a blue-sky head liner and a sand-inspired floor. The one-of-a-kind vehicle was unveiled on Nov. 18 at the LA Auto Show and a cross-country promotional tour is planed leading up to The SpongeBob Movie’s Feb. 6, 2015 premiere.

Partnership Opportunity:
THE SPONGEBOB MOVIE: SPONGE OUT OF WATER/Theatrical
Company:
Paramount Consumer Products & Experiences
Partner/Category:
Toyota /Automotive
Timing:
4th Quarter 2014
Target:
Kids (6-11)
Family
Adults 25-34
Adults 35-44
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2020-08-04
Kenny L
Kenny L Head of Partnership Marketing tripleclix
Tuck

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