Description:
Holiday Inn and Nickelodeon Films began their two-year strategic partnership with the promotion of THE SPONGEBOB SQUAREPANTS MOVIE. Holiday Inn featured SPONGEBOB-themed kids meals, SPONGEBOB activity sheets, a SPONGEBOB-themed activity corner, SPONGEBOB inflatables in the pool, and SPONGEBOB keycards. Additionally, if consumers used their American Express card to pay for their stay, kids received a free SPONGEBOB plush toy.
Partnership Opportunity:
THE SPONGEBOB SQUAREPANTS MOVIE/Theatrical
Company:
Partner/Category:
Holiday Inn /Travel
Timing:
November 4th Quarter 2004
Target:
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2004-07-15
Companies Involved
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