Description:
Paramount and Kellogg’s partnered to support the theatrical release of THE SPONGEBOB SQUAREPANTS MOVIE, in theaters Nov. 19. Eight different wacky watches with movie-themed characters were offered inside various Kellogg’s cereal packages. These products included Frosted Flakes, Corn Pops, Cocoa Rice Krispies, Cinnamon Krunchers, Apple Jacks and Rice Krispies Treats. Kellogg’s also introduced THE SPONGEBOB SQUAREPANTS MOVIE Cereal featuring different character-shaped cereal pieces.
Partnership Opportunity:
THE SPONGEBOB SQUAREPANTS MOVIE/Theatrical
Company:
Partner/Category:
Kellogg's /CPG
Timing:
November 4th Quarter 2004
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2004-12-20
Companies Involved
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