Partnership:

THE SPONGEBOB SQUAREPANTS MOVIE and Perfetti Van Melle

Description:
Paramount Pictures partnered with Perfetti Van Melle, the company who produces Airheads candy, to drive awareness and ticket sales among kids and adults for the THE SPONGEBOB SQUAREPANTS MOVIE. The promotion included in-store displays and a 15 second TV commercial. In addition, Airheads launched a limited edition (26 million packages) SPONGEBOB Citrus flavor in August.
Partnership Opportunity:
THE SPONGEBOB SQUAREPANTS MOVIE/Theatrical
Company:
Paramount Pictures
Partner/Category:
Perfetti Van Melle /CPG
Timing:
August 3rd Quarter 2004
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-05-02
Companies Involved
Tuck

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