Description:
Paramount Pictures partnered with Target to launch the "Dare to Be Square" sweepstakes in support of THE SPONGEBOB SQUAREPANTS MOVIE, in theaters Nov. 19. Prizing included four grand prizes of a family trip for four to Nickelodeon Studios. 1,315 first prize winners were rewarded with a life-size SpongeBob SquarePants plush with accessories. 400 second prize winners received SpongeBob SquarePants Play Packs. 500 third place winner received $100 SpongeBob Target gift cards. This promotion was supported by online entry, in-store forms and mailing. The promotion period ran from Oct. 24 to Nov. 21.
Partnership Opportunity:
THE SPONGEBOB SQUAREPANTS MOVIE/Theatrical
Company:
Partner/Category:
Target /Retail
Timing:
November 4th Quarter 2004
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2004-11-22
Companies Involved
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