Partnership:

The Suicide Squad and Smashbox

Description:

Warner Bros. Pictures teamed with Smashbox on a makeup collection promoting the release of THE SUICIDE SQUAD.

The partnership consisted of Warner Bros. collaborating with Smashbox to create a THE SUICIDE SQUAD-themed makeup collection. The collection included five shades of lipstick and cream shadow that celebrated individual characters from the film. All of the makeup in the collection were packaged in boxes that highlighted iconic scenes and characters from the film, including Harley Quinn, Mongal, Bloodsport, Peacemaker, Javelin, Polka-Dot Man and Ratcatcher 2.

Additionally, Smashbox worked with the movie's Makeup Department head, Heba Thorisdottir,  to release unique, character-inspired makeup tutorials using the limited-edition collection. 

Partnership Opportunity:
The Suicide Squad/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Smashbox /Health & Beauty
Timing:
July 3rd Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Created On:
2021-07-28
Last Modified on:
2021-08-09
Companies Involved
Tuck

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