Amazon Prime Video and Mondelez International partnered to promote the final season of THE SUMMER I TURNED PRETTY. With the show's heavy skew towards Gen Z and teen viewership, Mondelez brands were featured organically in the second season when Conrad buys Belly Sour Patch Kids while Jeremiah buys her Swedish Fish. Mondelez made the partnership official for season 3, releasing an exclusive Team Conrad and Team Jeremiah packs of Sour Patch Kids and Swedish Fish and watch party snack mixes. 10,000 of the Team Conrad and Team Jeremiah packs were made to sell on Amazon. The packs were also for sale on IT'SUGAR, and Krogers and Albertsons also received in-store displays featuring Conrad and Jeremiah.