Partnership:

THE TUDORS and Visit Britain

Description:

Showtime Networks and Visit Britain teamed up to promote the third season premiere of THE TUDORS with the Have It All Sweepstakes. Contestants entered online at www.tudorshaveitall.com or by text messaging any one of the promotional words provided on-air in TV broadcasts to 74688. There was one weekly winner for eight weeks and one overall Grand Prize winner. The weekly winners received a prize that consisted of a $250 Macy’s gift card, The Gourmet Cookbook by Ruth Reichl, and The Tudors Season 1 and Season 2 DVDs. The Grand Prize winner received a 4-night VIP trip for two to London (airfare and hotel included), a special twilight tour of the Tower of London and Ceremony of the Keys viewing, champagne tea for two at The Orangery at Kensington Palace, Tudor Cookery lessons at Hampton Court Palace, Wedgewood Casual Dinnerware and Metal Giftware set, and a $1000 Macy's gift card. The sweepstakes ran from March 22 through May 29, 2009. The promotion was advertised on Showtime, Showtime OnDemand and the Showtime website.

Partnership Opportunity:
THE TUDORS/Television
Company:
Showtime
Partner/Category:
Visit Britain /Travel
Timing:
2nd Quarter 2009
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-14
Companies Involved
Showtime
Tuck

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