Partnership:

THE TWILIGHT SAGA: BREAKING DAWN PART 2 and Jamba Juice

Description:

Lionsgate Entertainment partnered with Jamba Juice for the theatrical release of TWILIGHT SAGA: BREAKING DAWN PART 2. As one of the partners selected to celebrate and promote the release of "THE TWILIGHT SAGA: BREAKING DAWN ?PART 2," Jamba?planned an exciting line-up of special activities designed to engage fans of both brands. Activities included special advance screenings of the movie on or about November 15, 2012, across the United States and a Jamba-sponsored social media promotion where one lucky person won a Grand Prize trip for two to attend the Los Angeles premiere of the movie.* Additionally, Jamba Juice created a nutritious and exclusive, Limited Time Only ("LTO") movie-themed smoothie for fans to enjoy during the promotion period. The Berry-Bitten smoothie was made with real whole fruit and for a limited time, customers who purchased a 24-oz received a free collectible slap bracelet that featured characters from the film. TWILIGHT SAGA: BREAKING DAWN PART 2 released in theaters November 15, 2012.

Partnership Opportunity:
THE TWILIGHT SAGA: BREAKING DAWN PART 2/Theatrical
Company:
Lionsgate
Partner/Category:
Jamba Juice /Dining
Timing:
November 4th Quarter 2012
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-01-24
Companies Involved
Tuck

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