Partnership:

THE TWILIGHT SAGA: NEW MOON and Vitamin Water

Description:

Summit Entertainment partnered with Vitamin Water for the promotion of THE TWILIGHT SAGA: NEW MOON, the second installment in The TWILIGHT SAGA. Fans that logged on to Vitamin Water? Facebook page came across photos, wallpapers, screen savers, and buddy icons related to the film. In addition, there was a Vitamin Water commercial that made cross references to NEW MOON. The promotions ran from October 2009 to late November 2009

Partnership Opportunity:
THE TWILIGHT SAGA: NEW MOON/Theatrical
Company:
Summit Entertainment
Partner/Category:
Vitamin Water /CPG
Timing:
November 4th Quarter 2009
Target:
Female
Tweens
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-21
Companies Involved
Summit Entertainment
Tuck

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