Spike TV and Burger King teamed up to promote THE ULTIMATE FIGHTER 9 with the Inside the Octagon Sweepstakes. Contestants entered at www.spike.com. One Grand Prize winner received a two-night trip for three to Las Vegas, NV and tickets to THE ULTIMATE FIGHTER 9 finale on June 20, 2009. Burger King also sponsored a text alert program where consumers could text UFC to 66333 to receive UFC updates. The promotion ran from April 7 through June 1, 2009.
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