Description:
TRISTAR PICTURES and AMC THEATERS partnered in the “Flyaway Sweepstakes” for the theatrical release of THE WALK in IMAX 3D. To participate, contestants entered online at www.amctheatres.com. One grand prize winner received a 3-day trip to New York City inclusive of airfare, hotel accommodations and a $500 gift card. This promotion was featured on AMC’s Twitter page.
Partnership Opportunity:
THE WALK/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
AMC THEATRES /Other
Timing:
September 2015
Target:
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-11-04
Companies Involved
Sony Pictures Entertainment
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