Partnership:

The Walt Disney Company and Columbia

Description:

The Walt Disney partnered with Columbia for a collection of Mickey Mouse-themed outdoor gear.


This Mickey Mouse collection offered clothing items for kids and adults. It featured items such as rain jackets, anoraks, hoodies, T-shirts, fleeces, pants, shorts, and more. The Mickey Mouse collection by Columbia was not limited either so fans were able to purchase these items without fear of supply quickly running out.


The Mickey Mouse-branded Columbia clothing items were designed to be worn as either outdoor gear or streetwear.

Partnership Opportunity:
The Walt Disney Company/Other
Partner/Category:
Columbia /Fashion
Timing:
January 1st Quarter 2020
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
Other
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-01-23
Companies Involved
Tuck

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