Partnership:

The Walt Disney Company and State Farm

Description:

Walt Disney and State Farm teamed up for a strategic alliance to work together to do good and spread joy in communities around the country.

Beginning in 2022, consumers will see this alliance take shape in the form of collaborations on exciting events and sponsorships such as an event during the Disney Dreamers Academy at Walt Disney World® Resort, Good Neighbor Month celebrations in September, the 2023 Walt Disney World Marathon Weekend sponsorship and more. State Farm will also sponsor two venues located at Walt Disney World® Resort, State Farm Waterview Park at Disney Springs, and State Farm Field House at ESPN Wide World of Sports Complex.

In addition, State Farm will be the presenting sponsor of the upcoming Disney Parks planDisney Podcast and the presenting sponsor of the popular “Five Fantastic Things to Watch This Weekend” segment of the weekly D23 Inside Disney podcast.

To kick off the new relationship, Disney and State Farm celebrated a North Carolina family via “Good Morning America.” 10-year-old Laila Ratfliff used the proceeds from her lemonade business to create care packages for people in need. In honor of her and her family’s hard work, State Farm surprised them with a trip to Walt Disney World Resort.

Partnership Opportunity:
The Walt Disney Company/Attractions
Partner/Category:
State Farm /Financial & Insurance
Timing:
Ongoing
Target:
Male
Female
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Event / Activation / Experiential
Media Elements:
Online
Social Media
Sponsorship

Website and Social Media

Created On:
2022-03-01
Last Modified on:
2022-03-01
Companies Involved
Tuck

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