e.l.f. Cosmetics kicked off the holidays with a first-of-its-kind digital campaign informed by insights from The Weather Channel and brought to life with GRAMMY Award-winning singer, songwriter and multi-instrumentalist, Meghan Trainor.

Dubbed a “special radiance report,” Meghan broke news on an e.l.f.ing glow storm headed our way. Holy grail product Halo Glow Liquid Filter was back in stock on elfcosmetics.com. With a waitlist of over 75,000 names, e.l.f. Cosmetics was sure to bring in a gust of holiday halo glow heading straight for every cheekbone, every nose bridge… essentially every eye, lip and face near you.

e.l.f. hit the streets of New York City on December 13th and 14th 2022, with a Glow Plow through the boroughs of NYC to deliver the ultimate holiday glow experience to fans. 

According to The Weather Channel, 8 out of 10 women surveyed change their personal care or beauty routine with the weather** so to help viewers weather the glow, e.l.f. Cosmetics created a five day e.l.f. Cosmetics Glow Bundle. The bundle ($36) includes e.l.f.'s OGs and viral best sellers:

• Halo Glow Liquid Filter, $14 - With over 47 million views on TikTok, this skincare-makeup hybrid is infused with skin-loving squalane + hyaluronic acid that work to give skin a soft, dewy look.

• Luminous Putty Blush, $7 - Get glowing with this lightweight yet buildable, unique putty-to-powder blush. Infused with argan oil and vitamin E, it melts seamlessly into skin, giving cheeks a subtle shimmer finish.

• Bite-Size Eyeshadow Palette, $3 - On-the-go luxe powder eyeshadow quads featuring a combo of matte and shimmer shades to take your eyes through any glow storm.

• Liquid Glitter Eyeshadow, $6 - Get a shimmering eye look with one-swipe glitter coverage that’s 100% eye-catching.
• Glossy Lip Stain, $6 - Your lips deserve it all: a sheer pop of color and subtle gloss effect that stays put. The long-lasting, buildable formula won’t transfer and leaves lips looking and feeling fresh.