Description:
Objective - Drive brand awareness of McDonald’s All Day Breakfast Menu by celebrating those who work odd hours and do not get to enjoy breakfast at ‘traditional’ times.Solution - National Weather Person’s Day, Co-branded short video feature helped to emotionally connect with viewers by honoring those in the meteorology field.
Partnership Opportunity:
Company:
The Weather Channel
Partner/Category:
McDonald's /Dining
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2025-04-28
Companies Involved
The Weather Channel
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