Description:
Objective - Strengthen Michelin brand preference and purchase intent among target by showcasing tire portfolio and innovation in safety and performance.
Solution - Road Ready - Road Ready’s combination of safety focused content and WeatherFX triggering allowed Michelin to help consumers stay safe on the road during seasonally inclement weather and highlight product benefits.
Partnership Opportunity:
Company:
The Weather Channel
Partner/Category:
Michelin /Automotive
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2016-08-03
Companies Involved
The Weather Channel
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