Description:
In advance of the highly anticipated third installment of the HBO® Original series THE WHITE LOTUS, from Mike White, Max and Four Seasons announce a global partnership designed to celebrate the upcoming season within an immersive and elegant backdrop. Filmed at Four Seasons Resort Koh Samui, a fitting extension from the previous two seasons shot at Four Seasons Resort Maui at Wailea and San Domenico Palace, Taormina, A Four Seasons Hotel, this season’s partnership and activation celebrates the love consumers have for both the Emmy-winning series and the world’s leading luxury hospitality brand.Filmed at Four Seasons Resort Koh Samui in Thailand, the iconic, bucket-list location, along with the resort’s beauty and charm, creates a stunning setting for the show’s plot twists and turns. Overlooking the idyllic Gulf of Thailand the resort captivatingly highlights the serene island life of Koh Samui, alongside pristine sandy beaches bordered by lush tropical greenery and tranquil blue seas.
THE WHITE LOTUS Comes to Life at Four Seasons Hotel Westlake Village
Next year as excitement builds toward the third season, Four Seasons Hotel Westlake Village will transform into the world’s first immersive hotel experience inspired by THE WHITE LOTUS. The multi-day activation will gather guests to indulge in a luxurious celebration of the third season’s launch.
Beyond this marquee event, the partnership will also feature on-site activations at Four Seasons properties globally designed to engage audiences across multiple touchpoints. Many Four Seasons properties will offer experiences grounded in the themes of the show’s third season. From dining offerings to wellness activations, Four Seasons will bring THE WHITE LOTUS to life with elevated moments throughout the guest journey.
Recognized for its best-in-class wellness, spa and culinary offerings, the 12-acre (nearly 5 hectare) Four Seasons Hotel Westlake Village recently completed a multi-phased transformation. With an incredible 40,000-square-foot (3,700 square metre) spa, lush Cove Pool, reimagined event spaces as well as three restaurants, the property will serve as an incredible backdrop for THE WHITE LOTUS experience. More details about the activation and on-property Four Seasons experiences will be announced in the coming months.
Partnership Opportunity:
The White Lotus: Season 3/Streaming
Company:
Warner Bros. Discovery
Partner/Category:
Four Seasons /Travel
Timing:
October 4th Quarter 2024
Target:
Male
Female
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Female
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Promotional Elements:
Event / Activation / Experiential
Premiums / Giveaways
Premiums / Giveaways
Media Elements:
Influencers / Brand Ambassadors
Online
Product Giveaways
Product Placement
Social Media
Online
Product Giveaways
Product Placement
Social Media
Created On:
2024-11-05
Last Modified on:
2024-11-07
Companies Involved
Warner Bros. Discovery
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