Partnership:

TIDAL X: BROOKLYN and BACARDÍ

Description:
TIDAL, the global music platform lead by JAY-Z, announced a partnership with BACARDÍ Rum in conjunction with New York Governor Andrew Cuomo’s Empire State Relief and Recovery Effort to cover the cost of cargo planes transporting desperately needed donated goods to Puerto Rico after the recent hurricaine.

BACARDĺ® Rum was also the presenting sponsor of TIDAL X: Brooklyn, a benefit concert featuring Jay-Z, Jennifer Lopez, DJ Khaled, Cardi B and more. As part of the sponsorship, BACARDĺ committed $1.3 million specifically to TIDAL X: Brooklyn charities. This is in addition to the Bacardi family and company's previously announced $3 million in general disaster relief support for local relief agencies supporting communities impacted in Florida, Puerto Rico, other islands in the Caribbean, The Bahamas, and Mexico.

The partnership included a public awareness campaign to encourage fans to donate goods and money to help the recovery efforts.

Partnership Opportunity:
TIDAL X: BROOKLYN/Tech
Company:
TIDAL
Partner/Category:
BACARDÍ /Beverages
Timing:
October 4th Quarter 2017
Target:
Male
Female
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Email
Micro site
Online
Social Media
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2017-11-15
Companies Involved
TIDAL
Tuck

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